A BRANDED MICRO-SITCOM · GURIAN.AI
Explore Merv’s House GIVE TRU A SHOW PEOPLE CAN COME BACK TO.
Try Merv’s House with three custom 30-second episodes for $750—pilot season only. Choose the eras and characters; Justin handles scripts and production.
TRU'S BRAND-OWNED CREATIVE OPERATING SYSTEM
30 ON-BRAND POSTS.ONE REVIEW QUEUE.
Once calibrated, the target is a complete month prepared in under five minutes at the quality bar TRU and The Family Vibe set. Every post stays in team review until it is approved.
90-DAY PILOT TARGETBuild the engine, approve the first 30-post month on Day 30, then prove two more monthly production cycles with the real team.
ONE CLICK30REVIEW-READY POSTS
30 complete posts48 finished panels06 full articlesHUMAN approval required
THE IDEA IN 20 SECONDS
THE CREATIVE STANDARD ALREADY EXISTS.THE ENGINE MAKES IT REPEATABLE.
TRU and The Family Vibe have already established the visual language, product story, and strongest hooks. The engine starts there. It carries the recurring production work while the team keeps the judgment, direction, and final approval.
A decision becomes reusable only when an authorized reviewer saves it as a TRU rule. New models must pass the same brand, product, and claims checks before they enter the workflow.
KEEP
Condensed headlines, pale blue, deep teal, real homes, product truth.
EXPANDArizona routines, practical education, household relief, authentic UGC.
THREE WAYS TO START
CHOOSE WHAT YOU WANT TO MAKE.THE ENGINE PREPARES IT FOR REVIEW.
Monthly content, an offer, or an article. Each begins with one approved brief and ends in the same human review loop.
01Thirty complete posts. Ready before the first swipe.
Prepare the entire month as one batch, including static posts, carousels, captions, sources, and Meta test ideas.
Explore ↗
02One verified offer becomes a complete campaign.
Build gift, discount, holiday, annual-plan, and affiliate-code campaigns from facts the team approves first.
Explore ↗03One approved article becomes a campaign.
Create useful, cited field guides and turn each approved answer into social, email, community, and Meta concepts.
Explore ↗WHAT CONNECTS THE WORK
Voice notes become briefs. Approved work moves into the calendar. Team decisions improve the next batch.
04CO-THINKER
Talk through the idea. Leave with the brief.
Brainstorm by voice, turn feedback into a brief, compare options, and save only the rules the team deliberately approves.
Explore ↗05CREATOR + AFFILIATE STUDIORecruit real creators. Build a governed affiliate channel.
Prepare outreach, creator briefs, footage requirements, rights, disclosures, affiliate terms, and recruitment ad tests in one reviewable pipeline.
Explore ↗06OPERATIONS + META READY ROOMFrom approved to scheduled and test-ready in one place.
Connect the calendar, approvals, claims, scheduling status, audience hypotheses, creative tests, and measurement without autonomous publishing or spending.
Explore ↗0790-DAY PILOTBuild, calibrate, and prove the engine for $25,000.
Three monthly phases turn the first working batch into a repeatable operating capability.
Explore ↗THE OPERATING LOOP
BRIEF. GENERATE. APPROVE.SCHEDULE. LEARN.
Choose the outcome.
Use text or voice to set the campaign.
The batch arrives together.
Creative, copy, sources, and test ideas load before review.
People make the call.
Approve, revise, archive, restore, or save a TRU rule.
Approved work earns a date.
Publishing and Meta spend keep separate permissions.
Results shape the next brief.
The engine recommends. The team decides what persists.
BUILD THE FIRST COMPLETE CYCLE FOR $25,000.
A 90-day pilot builds the system, reaches the first 30-post approval gate on Day 30, then proves the workflow across two more monthly cycles.
$10,000 kickoff$10,000 working cycle$5,000 team pilot + scorecard
justin@gurian.ai