FOUNDATION
Confirm the people, permissions, sources, claim boundaries, offer facts, scorecard, and technical access.
06 · 45-DAY PILOT
45 DAYS. $25,000.ONE WORKING TRU CYCLE.
The pilot turns TRU's approved creative foundation into a private system the team can use, review, and measure. Day 45 ends with a clear decision about the next investment.
Start the pilot conversation ↗FIXED PILOT INVESTMENT$25K45 DAYSBILLED 40 / 40 / 20
THE WORKING PLAN
BUILD. USE. MEASURE.THEN DECIDE.
BUILD
Open the private workspace with three campaign starts, approved TRU rules, voice direction, and review controls.
PRODUCE
Prepare one 30-post month, six field guides, one verified offer campaign, calendar proof, and Meta recommendations.
REVIEW
Run the team through approvals, revisions, restoration, offer and claim gates, and the first Meta scheduling connection.
MEASURE
Compare results with the baseline, deliver the handoff, and decide what to continue, revise, connect, or stop.
THREE OBJECTIVE MILESTONES
ONE COMMITTED PILOT.PAID AS THE WORK OPENS.
The milestones organize billing for one $25,000 engagement. They are not three optional projects.
Confirm the team, sources, offer facts, approval policy, scorecard, and technical access. Build the first TRU rule set and pilot architecture.
Deliver the private workspace, three creation modes, connected generation, review flow, 30-post month, six field guides, and one verified offer campaign.
Run the team cycle, complete included revisions, connect Meta scheduling or the tested export fallback, measure the scorecard, and deliver the next-phase plan.
FIRST DELIVERABLES
ENOUGH TO RUN THE LOOP.ENOUGH TO JUDGE THE VALUE.
Twenty-four static posts and six complete four-slide carousels.
Complete articles, citations, claim states, and content multiplication plans.
Offer Truth workflow plus one verified Gift of TRU campaign package.
Focus, grid, voice direction, version history, calendar, Meta scheduling, and exports.
THE SCORECARD
MEASURE THE TIME SAVED.PROTECT THE QUALITY.
Day 1 establishes the baseline. Day 45 compares the same work with the engine in the loop.
WHAT TRU CONTROLS
THE BRAND LAYER STAYS VISIBLE AND PORTABLE.
TRU controls the approved sources, rules, claim and offer records, decisions, generated assets, and exports. Reusable platform components and third-party services remain subject to the statement of work and their own terms.
APPROVED WORK→TEAM FEEDBACK→STRONGER RULES→FASTER NEXT BATCH
INCLUDED IN $25,000
PILOT · CREATE + APPROVE
- One complete 30-post month
- Six field guides
- One verified offer campaign
- Private team review workspace
- Meta scheduling or export fallback
- Day 45 scorecard and roadmap
SCOPED AFTER DAY 45
Meta ad spend, third-party fees, legal review, creator payouts, and follow-on development are separate. The 45-day schedule assumes timely access and consolidated feedback.CONNECT + COMPOUND
- Commerce and live coupon activation
- Meta insights and attributed reporting
- Community desk and CMS publishing
- TRU Wellness Circle creator pilot
- Video, Reels, and 90-post quarters
- Second-brand portability test
ARE YOU READY TO BUILD TRU’S CREATIVE ENGINE?
Let's give TRU a daily creative advantage that compounds with the team, improves with the technology, and creates a new operating capability inside the business.
justin@gurian.ai