BUILD + FIRST PROOF
Audit the foundation, calibrate TRU rules, build the private workspace, and deliver the first complete 30-post month at the Day 30 approval gate.
08 · 90-DAY PILOT
90 DAYS. $25,000.SEE THE FIRST COMPLETE MONTH BEFORE PAYMENT TWO.
The pilot builds TRU's private creative system, delivers the first 30-post month at the Day 30 approval gate, then proves the workflow through two additional monthly cycles.
Start the 90-day pilot ↗FIXED PILOT INVESTMENT$25K90 DAYS$10K / $10K / $5K
THE WORKING PLAN
BUILD. CALIBRATE. PROVE.THEN CONNECT.
CALIBRATE + CONNECT
Apply team feedback, prepare the second 30-post month, prove the Blog Writer and holiday campaign, and package approved work for Meta testing.
PROVE + OPERATIONALIZE
Prepare the third 30-post month, measure the operating rhythm, deliver the website recommendation, and define the connected roadmap.
THREE OBJECTIVE MILESTONES
ONE PILOT.THREE CLEAR PAYMENT MILESTONES.
The second payment is not due until TRU reviews the first complete 30-post month at the Day 30 approval gate.
Confirm the team, sources, offer facts, approval policy, scorecard, and technical access. Build the first TRU rule set and pilot architecture.
Apply consolidated feedback, produce the second monthly batch, prove the Blog Writer and gift campaign, and prepare Meta-ready test packages.
Produce the third monthly batch, measure the workflow, deliver the website and Meta roadmap, train the team, and complete the Day 90 scorecard.
FIRST DELIVERABLES
THE DELIVERABLESTHAT PROVE THE SYSTEM.
One complete 30-post month at each monthly approval gate.
Six finished articles plus the interactive Blog Writer, images, SEO fields, sources, and derivatives.
One team-selected offer becomes a verified Gift of TRU campaign package.
Focus, grid, voice direction, version history, calendar planning, Meta-ready exports, and review controls.
THE SCORECARD
MEASURE THE TIME SAVED.PROTECT THE QUALITY.
Day 1 establishes the baseline. Days 30, 60, and 90 show whether quality, speed, and repeatability are improving.
WHAT TRU CONTROLS
THE BRAND LAYER STAYS VISIBLE AND PORTABLE.
TRU controls the approved sources, rules, claim and offer records, decisions, generated assets, and exports. Reusable platform components and third-party services remain subject to the statement of work and their own terms.
APPROVED WORK→TEAM FEEDBACK→STRONGER RULES→FASTER NEXT BATCH
INCLUDED IN $25,000
PILOT · CREATE + APPROVE
- Three complete 30-post monthly cycles
- Six finished articles plus the Blog Writer
- One verified offer campaign
- Private team review workspace
- Meta test packages and scheduling or export fallback
- Creator recruitment and affiliate workflow prototype
- Website and SEO audit with SITES prototype
- Day 90 scorecard, training, and roadmap
SCOPED AFTER DAY 90
Meta ad spend, production website migration, third-party fees, legal review, creator payouts, and follow-on development are separate. The 90-day schedule assumes timely access and consolidated feedback.CONNECT + COMPOUND
- Commerce and live coupon activation
- Meta insights and attributed reporting
- Production website migration and CMS connection
- TRU Wellness Circle creator pilot
- Video, Reels, and 90-post quarters
- Second-brand portability test
ARE YOU READY TO BUILD TRU’S CREATIVE ENGINE?
Let's give TRU a daily creative advantage that compounds with the team, improves with the technology, and creates a new operating capability inside the business.
justin@gurian.ai