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TRU Filtered AirCREATIVE ENGINE
30-post proof
START WITH MERV.30-second preview · Press play for sound

TRU FILTERED AIR × GURIAN.AI

A TRU MICRO-SITCOMYOUR PILOT SEASON

Merv’s House

Give TRU a show.
Give people a reason to watch.

Choose the eras and characters. Justin writes and produces a three-episode pilot season, with Air Wellness and TRU woven naturally into Merv’s world.

Explore the eras The pilot offer
3 EPISODES the pilot season30 SECONDS per episode$750 pilot season only

BUILT LIKE A SITCOM.
SIZED FOR THE SCROLL.

Entertainment earns the attention. Merv builds the familiarity.

A complete comedy in 30 seconds, designed to feel like a show worth watching. Humor and nostalgia lead; visible TRU product placement fits the story.

The value: a recognizable character and a repeatable format TRU can build on beyond the pilot.

FOUR CREATIVE DIRECTIONS

CHOOSE YOUR ERA.
MEET YOUR CAST.

Merv holds a TRU filter beside a fictional neighbor with a beehive hairstyle and cat-eye glasses in a black-and-white 1960s sitcom set, beneath Merv’s House lettering.
CONCEPT ART · 1960s
1960s

CLASSIC SITCOM CHARM

Black-and-white television, a rotary phone, and the charm of a classic studio set.

Merv shares an amused look with a fictional friend wearing an Afro, gold-rimmed glasses, and a paisley shirt in a wood-paneled 1970s sitcom set, beneath Merv’s House lettering.
CONCEPT ART · 1970s
1970s

WARM, RETRO PERSONALITY

Wood paneling, earthy colors, and a record player set a relaxed seventies mood.

Merv holds a TRU filter beside a fictional co-star with big red curls and a teal shoulder-pad blazer in a warm 1980s family sitcom set, beneath Merv’s House lettering.
CONCEPT ART · 1980s
1980s

FAMILY-SITCOM ENERGY

Patterned upholstery and a familiar family room bring the warmth of eighties television.

Merv sits with a TRU filter beside an animated fictional friend in a plaid overshirt on a blue 1990s sitcom sofa, beneath Merv’s House lettering.
CONCEPT ART · 1990s
1990s

THE COMFORT-SHOW FEEL

Bright colors, a welcoming suburban home, and the nostalgia of a Friday-night favorite.

These are creative starting points for your three-episode pilot. Choose the eras and characters; Justin develops the scripts for TRU’s approval before production.

YOUR PILOT SEASON

TRY THE FORMAT.
GET THREE EPISODES.

  • 3 original 30-second episodes · starring Merv
  • Your choice of eras and characters
  • Custom scripts and complete video production · handled by Justin
  • One consolidated round of minor revisions per episode
Schedule & production detailsPROPOSED
Delivery
Three finished 30-second episodes. Proposed kickoff: October 1, 2026; delivery schedule agreed after the eras, characters, and scripts are approved.
Creative process
TRU chooses the eras and characters. Justin develops the concepts, writes the scripts for approval, and produces the finished episodes.
Format
Three vertical 1080 × 1920 MP4 files; channels and usage to confirm. Landscape artwork establishes the concept.
Revisions
One consolidated round of minor revisions per episode within the approved scripts and direction.
Scope
The $750 package applies to the three-episode pilot season only. After the pilot, additional episodes are $750 each. Explainers, cutdowns, alternate formats, source files, publishing, media buying, ad spend, ongoing reporting, and software are separately scoped.
TRU inputs
Approved Merv artwork and voice references, brand and product assets, messaging, and consolidated feedback.