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TRU Filtered AirCREATIVE ENGINE
06 · CREATOR + AFFILIATE STUDIO

FIND THE RIGHT CREATORS.TURN PARTNERSHIPS INTO A SYSTEM.

Recruit credible wellness creators, prepare real-world briefs, govern footage and usage rights, verify affiliate terms, and keep every outreach or paid action behind human approval.

ONEGOVERNED PIPELINE
FIVEPARTNERSHIP GATES
TRUCONTROLS SPEND
FROM DISCOVERY TO APPROVED PARTNERSHIP

THE BRIEF, FOOTAGE, RIGHTS, TERMS, APPROVALS, AND RESULTSSTAY TOGETHER.

Creator discovery, fit review, content review, and performance stay connected instead of living across inboxes and spreadsheets.

CREATOR PIPELINE

Find credible wellness creators without losing the brand standard.

Build a reviewable pipeline from opt-in applications, referrals, and targeted recruitment campaigns. Fit scores are recommendations, never automatic acceptance.

TEAM REVIEW REQUIREDNO SPEND WITHOUT APPROVALOUTREACH NOT SENT
ILLUSTRATIVE CREATOR ARCHETYPE
AZ

Arizona Healthy-Home Creator

Demonstration profile used to show the qualification workflow. No creator has been contacted or represented.

FIT
Example criteria
STATUS
Workflow demonstration
BRIEF + FOOTAGE
  • Doorstep arrival and unboxing
  • Real HVAC return and correct fit
  • Three natural spoken hooks
  • No medical or guaranteed outcome claims
RIGHTS + TERMS
  • Organic and paid usage separated
  • Term, geography, edits, and exclusivity recorded
  • Affiliate rate and attribution require approval
  • FTC disclosure and platform labels required
META RECRUITMENT TEST

HELP DEFINE AIR WELLNESS.

Audience hypothesis: Arizona wellness, home, fitness, and family creators. Objective: qualified applications, not follower volume.

EXPORT TEST BRIEFLAUNCH LOCKED
FIVE SEPARATE APPROVALS

A GOOD CREATOR FITDOES NOT AUTHORIZE A DEAL OR AN AD.

01CREATOR FIT

Brand, audience, credibility, and content quality.

02CREATIVE

Brief, footage, claims, edits, and final assets.

03RIGHTS

Channels, paid usage, term, territory, and likeness.

04AFFILIATE

Commission, attribution, payout, code, and conduct.

05ACTIVATION

Outreach, agreement, publishing, ad launch, and spend.

RECRUIT WITH INTENT

Use Meta to start the right creator conversations.

The engine prepares recruitment creative and test briefs. TRU approves the audience, application, budget, launch, and every partnership.

Open the Meta Ready Room →
5 OF 8Creators
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